Cigarette pack warnings: a new way to talk directly to smokers?

 

The tussle between tobacco companies and public health over the valuable advertising real estate that is the cigarette pack could be about to escalate to a whole new level. Researchers at Stirling University in Scotland have created cigarette packs that play recorded health warnings when opened. Funded by Cancer Research UK, the study is inspired by the marketing tools of the tobacco industry, and whether they can be used to help smokers quit instead.

Read more at this BBC report and at Scotsman.com.