There are no studies prooving brand removal or plain packs reduces smoking rates,further there is no PROOF smoking causes anything in any smoker much less in non-smokers!

Read the following as your TC world collapses around you:

JOINT STATEMENT ON THE RE-ASSESSMENT OF THE TOXICOLOGICAL TESTING OF TOBACCO PRODUCTS” 7 October, the COT meeting on 26 October and the COC meeting on 18 November 2004.

cot.food.gov.uk/pdfs/tox201208.pdf
“5. The Committees commented that tobacco smoke was a highly complex chemical mixture and that the causative agents for smoke induced diseases (such as cardiovascular disease, cancer, effects on reproduction and on offspring) was unknown. The mechanisms by which tobacco induced adverse effects were not established. The best information related to tobacco smoke – induced lung cancer, but even in this instance a detailed mechanism was not available. The Committees therefore agreed that on the basis of current knowledge it would be very difficult to identify a toxicological testing strategy or a biomonitoring approach for use in volunteer studies with smokers where the end-points determined or biomarkers measured were predictive of the overall burden of tobacco-induced adverse disease.”
In other words … our first hand smoke theory is so lame we can’t even design a bogus lab experiment to prove it. In fact … we don’t even know how tobacco does all of the magical things we claim it does.
The greatest threat to the second hand theory is the weakness of the first hand theory.

I suppose you can provide a study that proves the end points to any claim made against tobacco!

I thought not as none exist…….

In any event, such legislation would appear to be in breach of World Trade Organisation rules, which state that ‘the use of a trademark in the course of trade shall not be unjustifiably encumbered by special requirements’. Therefore, the tobacco industry – like it or loathe it – has reason to be dismayed at the loss of its brand property.

These rules are dictated by international treaties……………..In essence no treaty is worth the paper its written on any longer if the DOMINO EFFECT happens like ASH and the WHO so desperately want. In fact an investigation should be held of the Aussie high court as they gave no reasons for their rash decision last week. Sayying instead theyd deliver reasons for judgement at a later date!