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Congratulations Australia on plain packaging

24 Nov, 11 | by Becky Freeman, Web Editor

Ruth Malone, Editor

Congratulations to our colleagues in Australia who have just passed world class, groundbreaking legislation mandating plain packaging for cigarettes! More details will follow later in the journal’s News Analysis section, but this really is taking aim at one of the industry’s major marketing venues, the one smokers hold in their hand and regard many times a day. Plain packs will help break that bond, which is undoubtedly why the industry fought tooth and nail against the bill, pleading for higher taxes instead, begging for some other kind of regulatory reining-in. Kudos to Australian policymakers who stood with public health and made protecting the public a higher priority than protecting the tobacco companies. Of course, the industry has threatened lawsuits, but the Australian government is ready for them. The journal salutes all those who have worked so hard to make this possible, and we are proud to have published some of the research that helped make the case.


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  • http://www.gonaturalreviews.com GoNatural

    It took us a while, but we did it! I'm proud of being an aussie for this!

  • http://www.kratomplants.com Kratom

    Man, that picture is gross. That would make people quit!

  • DaveAtherton20

    Hi Ruth I hope you are well. Just for the point of clarity I am not expensed, remunerated, or receive grace and favour from tobacco companies. Their affiliates, subsidiaries, or proxies. However I have been expensed and remunerated by Pfizer who make smoking cessation drugs. I wish the tobacco companies well. 

    In 2009 the following academic institutions researched  smokers attitudes to the medical pornography:New York University, Department of Psychology, 6 Washington Place, New York, NY 10003, United StatesUniversity of Basel, Department of Psychology, Missionsstrasse 60/62, CH-4055 Basel, SwitzerlandUniversity of Würzburg, Lehrstuhl für Psychologie II, Röntgenring 10, D-97070 Würzburg, GermanyThe results were surprising due to the psychological condition know as “Terror Managment,” from Ernest Becker who argues that “.. all human action is taken to ignore or avoid the inevitability of death.” Here is a summary from Jerry Fink and the 3rd quote is from the paper.“A 2010 New York University study published in the Journal of Experimental Social Psychology (46,1) found that the anxiety evoked from the graphic images on cigarette packages could actually cause an increase in smoking…”“…cigarette package images may cause people who already smoke to smoke more, as cigarette smoking is closely linked to one’s sense of self. Adolescents and young adults are particularly prone to coping in this manner. When presented with the threat of mortality, teens and young adults who already smoke may become more entrenched in their smoking habits in an attempt to bolster their fragile and developing sense of self.””Results suggest that to the degree that smoking is a source of self-esteem, later attitudes towards smoking become more positive if the warning message is mortality-salient. On the contrary, if the warning is terrifying but not mortality-salient and relates to the source of self-esteem, smoking attitudes become more negative with higher smoking-based self-esteem.”Ignoring the ability of criminals able to make easier copies to make fake cigarettes it seems win-win for tobacco companies. The are not going to quit.http://http://www.mentalhelp.net/poc/view_do...

  • Ivandenisovich

    You are a very sad person

  • ruthmalone

    I am out of the office until January 8. I will be unable to check email consistently during this time. I will respond to your message as soon as possible or on my return–thanks for your patience.
    Should you need immediate assistance with UCSF matters, please contact Regina Gudelunas, 415-476-9302. If this is a Tobacco Control journal matter, contact journal staff at tobaccocontrol@bmj.com. For our military research projects, contact Libby Smith at libby.smith@ucsf.edu. For other research, contact Patricia McDaniel at patricia.mcdaniel@ucsf.edu.
    If this is concerning Knowland Park, please contact Tom DeBoni: tomdeboni@mac.com
    Best,

    Ruth Malone

  • DaveAtherton20

    If you read what I said above it has the opposite effect,

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