28 Mar, 11 | by BMJ Group
Forget complementary therapies, the big question is can engineering succeed where traditional medicine has failed? Anyone following the online technology bible “TechCrunch” might be persuaded by this idea. Here in the US and on the West Coast in particular, the belief is growing that the combination of money and mathematical and engineering brilliance (and also increasingly youth), has the potential to solve many of human kind’s ills. Only the other day, one start-up company in Stanford (Healthtap) secured early funding to the tune of $2.5 million to create an “expert health companion.” Their blurb describes what they are trying to do as “help define the new field of ‘interactive health’” — the sector that is moving consumer health information to new platforms, like smartphones and tablets, to provide portability and immediate access to actionable information. The company plans to “integrate personalisation, game dynamics, and social networking to increase our engagement with our health and well-being.” more…