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David Payne: Holy Kaw! The Kawasaki ego has landed

19 Mar, 12 | by BMJ Group

David Payne I’m not surprised that Guy Kawasaki’s 10th book is called Enchantment: How to Woo, Influence, and Persuade. It takes some chutzpah to assume near–zero knowledge of social media at a scholarly publishing conference but Kawasaki, a former “software evangelist” (I kid you not!) for Apple, pulls it off with an idiot’s guide to curation, tweeting, and why Google+ will ultimately succeed. more…

David Payne: Happy 13th birthday, (scary) Google

27 Sep, 11 | by BMJ Group

David Payne In Washington DC last week Google CEO Eric Schmidt defended the company’s business practices when he appeared before a Senate antitrust panel. Down the road at Georgetown University the following day, his colleague Darcy Dapra was doing a similar thing to an audience of scholarly publishers.

Mr Schmidt’s appearance was to reject claims that Google, which celebrates its 13th birthday this week, gives its growing portfolio of online business preferred placements in search results. more…

David Kerr: Would you rather work for Google or the NHS?

21 Mar, 11 | by BMJ Group

David KerrWould you rather work for Google or the NHS? Started in 1996 in a Stanford University student room by Sergey Brin and Larry Page, the plan was originally to call the newly created search engine, BackRub. Since then Google has become one of the top 10 companies in the world (number 4 at the moment) and a ubiquitous feature of modern life. In terms of the frequency that the company’s internet site is used, the numbers are mindboggling. Following more than $8 billion dollars in acquisitions over recent years, Google is no longer simply a search engine. At the moment the only real competition Google has seems to be from Facebook. Why has Google become so successful? more…

David Kerr on Barack Obama’s visit to Silicon Valley

21 Feb, 11 | by BMJ Group

David KerrHere on the edge of Silicon Valley we have just had a visit from Barack Obama. His schedule included closed door meetings with the tsars of technology; Jobs (Apple), Zuckerberg (Facebook), and Schmidt (Google). Although the meeting agenda is unknown there is a suspicion in the technosphere that the president is hoping for substantial help from the Tech giants with healthcare reform, in particular by reducing the burden and cost from dealing with chronic disease. Certainly there are a huge number of start-up companies trying to get into the potentially lucrative healthcare market and unlike the rest of the Western world, there is also plenty of cash available. Venture capitalist companies have even taken to billboard advertising on the side of the major freeway that runs through the Valley from San Francisco to San Jose. more…

Harry Brown on planned changes to Connecting for Health

22 Jul, 09 | by BMJ Group

Harry Brown Medicine and leading edge technologies have always gone hand in hand over the years, and with the recent explosion of information technologies, medical practice has certainly been at the forefront. Over the recent past in the United Kingdom, there has been a dramatic shift in the way medical records have been created and stored. There is an undoubted move towards using electronic medical records as the gold standard of recording medical information and in primary care in this country, this is virtually the normal mode of practice. Most primary care units are either paper lite or paper free. more…

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