Chris Baker: Bollywood stars should not endorse food of low nutritional quality—but a ban is not the solution
19 Dec, 14 | by BMJ
In India, the prevalence of overweight and obesity in children aged 5-19 stands at 22%. Tackling this substantial and growing epidemic requires a population level shift away from poor diets and sedentary activity. Such a shift will be more effective if individual lifestyle change is accompanied by upstream modifications that create healthy environments.
Sadly, aspirational advertising is omnipresent in India, and succeeds in creating an appetite for junk food. Household names from Bollywood and the cricket field are frequently employed to attach a sheen of glamour and success to cheap foodstuffs high in fat, sugar, or salt, and low in minerals and vitamins. more…