Joe Collier on working with the media
19 May, 09 | by BMJ Group
Medicine’s relationship with the mass media is fickle with clinicians praising its judgement one minute (when they are subject to media approval) and cursing its trickery the next (when the object of criticism). The truth is that the media deserves a more reasoned attitude, a view I have come to after working closely with the media for much of my professional life. The story is relatively simple. In the early 1980s (as I was turning 40), I realised (probably later than most people) that the most powerful influence on our day-to-day thinking was the media. more…
