Joe Collier: Seeing beyond the first impression
25 Nov, 09 | by julietwalker
I have long believed that first impressions, and even visual clues generally, can cause trouble. Indeed, it is my view that their (mis)use is possibly a key component in the development of prejudices such as racism and sexism. My ideas about first impressions came to me in rather odd circumstances. I was timetabled to give the last lecture on the last day of the Christmas term. The lecture, which was on the clinical pharmacology of phaeochromocytoma, was destined for first year medical students. The lecture theatre would be full, and things were bound to be festive – more banter, certainly some bunting, a few twigs of mistletoe, and an abundance of streamers. Nevertheless the lecture itself, like any other, was a serious business. more…
