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Targeted content for doctors in training

25 Aug, 11 | by BMJ Group

Doctors in training are an important audience for the BMJ (they are our future readers) and our dedicated portal for junior doctors includes links to the latest articles, learning modules, case reports and forum discussions from doc2doc, BMJ Group’s clinical community.

The site is an unusual one in that it allows the end user to customise which content they see by opening a porfolio of “widgets” showing on the right hand side. These content widgets include the latest research articles from the BMJ and more than 30 specialist journals, and are selected each week by a junior doctor colleague.

There are also a series of widgets showing the latest educational content from across the Group. These include free modules from BMJ Learning, postgraduate exam questions from OnExamination, and one showing the latest Endgames (a BMJ interactive quiz section aimed at doctors in training). Endgames launched three years ago and typically includes anatomy and picture quizzes, statistical question, and a case report.There is also a widget showing latest case reports from the Group’s online Case Reports journal. more…

Widgets Galore

12 May, 10 | by Claire Bower, Digital Comms Manager, @clairebower

Welcome to the first post of the new BMJ Journals Web Development blog. This is the place to stay up-to-date with the goings-on of the journal websites and get to grips with our latest innovations.

The last few weeks have seen the implementation of two new widgets across our specialist journals. You may be wondering what on earth a widget is. Fear not, it’s likely that you’ve already seen widgets, and recognise them, even if you don’t know them by name. Ever seen a quiz or a game on a friend’s Facebook wall? A countdown to an event on a co-workers blog? These are all products of widget technology; simple and useful applications that can be embedded on a webpage, blog or social media profile.

Widgets are used at the bottom of our homepages to display the latest articles from each journal’s Online First, Current Issue and Most Frequently Read RSS feeds. If a journal has its own blog or podcasts, widgets are used to pull updates directly onto that journal’s homepage. They help to keep our sites looking fresh and up-to-date with minimal editorial input.

Most of the specialist websites now contain a doc2doc widget at the bottom of their homepage, which contains the latest discussions from the doc2doc online community and a BMJ Case Reports widget, which displays the latest Case Reports published in the BMJ Case Reports journal. Please feel free to share your thoughts on our use of widgets by leaving comments below.

Next week: Twitter accounts for every journal…


BMJ Journals Development blog homepage

BMJ Web Development Blog

Keep abreast of the technological developments being implemented on the BMJ journal websites.



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