9 Mar, 12 | by Claire Bower, Digital Comms Manager, @clairebower
The image-sharing site Pinterest has enjoyed dramatic growth since its launch in February 2010. The service’s user base has grown rapidly, from 1.6 million visitors in September 2011 to 11.1 million visitors in February 2012. According to comScore, it has become the the “fastest standalone website to surpass the 10 million mark”. Not only does Pinterest drive more traffic to retail sites than Google+, YouTube and LinkedIn combined, it also drives more traffic to blogs than Twitter. Analytics also show that when it comes to engagement, Pinterest is second only to Facebook — its users spend, on average, 89 minutes per month on the social network.
However, there’s still a healthily high percentage of people who have heard nothing about Pinterest. So, what’s all the fuss about? And is it really dominated by images of cute kittens and elaborately conceived cupcakes?