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5 new mobile journal sites launched: ADC, ARD, Gut, Heart & Thorax

13 Apr, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Following the successful launch of a mobile friendly version of Emergency Medicine Journal back in 2011, we have now rolled out the same interface on more BMJ Journals:

More mobile sites launched:

The mobile web browser detects when a user is accessing each of these sites via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone. more…

Google Currents: Flipboard competitor launched

27 Jan, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Google have extended their content offering by launching a much-rumoured Flipboard competitor, Google Currents. It’s a new application for Android devices, iPads and iPhones, that lets you explore online magazines, blogs and news sites through a clean, touch-friendly interface.

Google have worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, The Guardian, Forbes, Saveur, PBS, Huffington Post, Popular Science and more. Content has been optimised specifically for smartphones and tablets, allowing users to navigate between words, pictures and video on large and small screens alike, even if you’re offline. more…

What do Facebook’s “new breed of apps” mean for publishers?

14 Oct, 11 | by Claire Bower, Digital Comms Manager, @clairebower

The Guardian and Independent recently became the first UK newspapers to launch new style Facebook apps.  These are a “new class of apps”, according to Facebook CEO Mark Zuckerberg, and “have the ability not only to change the way we think about news but have the ability to change the way the whole news industry works”. They encourage “frictionless experiences”, where users opt in once and avoid being repeatedly asked to agree to allow their friends to see which articles they are reading, enabling “realtime serendipity”, as Zuckerberg put it.

“As we worked with different news organisations there were two camps: people that wanted to bring the social experience onto their sites, like Yahoo [News] and the Independent; and those that wanted the social news experience on Facebook, like Guardian, the Washington Post and the Daily,” director of Facebook’s platform partnerships Christian Hernandez stated. more…

What BMJ iPad app users tell us

19 May, 11 | by BMJ Group

My blog about the iPad last month generated some interest, and this update outlines some of the feedback we’ve had to date. The move to make the app free to BMA members has generated some very positive reviews on the iTunes app store. We’d already had some nice comments about the app’s technical functionality, but the pricing issue led to a fair number of 1* ratings. more…

EMJ launches ‘mobile friendly’ web interface

4 Feb, 11 | by Claire Bower, Digital Comms Manager, @clairebower

According to the 2010 International Communications Market report by OfCom, the UK saw the highest growth in smartphone ownership, with numbers increasing by a whopping 70% between January 2009 and January 2010. Over in the US, 72% of physicians used smartphones in 2010, which is up from 64% in 2009, according to the Manhattan Research’s Taking the Pulse report. By 2012, that number is predicted to rise to 81%.

Given this astonishing growth in usage, BMJ Group has been investing in a variety of mobile technology solutions, including the iPad App for the BMJ, and now a ‘mobile friendly’ web interface for Emergency Medicine Journal.

The new mobile web browser for EMJ detects when a user is accessing http://emj.bmj.com via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone.

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