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User behaviour

“He who refuses to learn deserves extinction” – Guardian Changing Media Summit 2013

5 Apr, 13 | by Claire Bower, Digital Comms Manager, @clairebower

There were a number of key themes at this year’s Guardian Changing Media Summit — an annual conference which brings together a mixture of CEO and director level executives responsible for commercial, creative and digital strategies.

Most significantly, it was clear that publishers are beginning to see more opportunities than threats from digital technologies and much time was spent discussing the innovative monetisation of digital products.

Death of Journalism

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Followerwonk: analyse your Twitter followers for free

8 Mar, 13 | by Claire Bower, Digital Comms Manager, @clairebower

If you’re looking to connect with people in a particular niche on Twitter, Followerwonk could be just the tool for you. It’s currently free to search Twitter biographies, compare users and analyse followers of multiple accounts, so try it out before subscriptions kick in.

What can I find out about my followers?

By linking a Twitter account to Followerwonk, users can run a number of different analytic reports for free. Below is a list of the most useful for strategically growing a following and connecting with ‘influencers’ in a specific area:

  • Influence scores – how influential are your followers?
  • Follower counts – how many followers do your followers have?
  • Mapped locations – where are your followers located? (see below) more…

The Future of Digital (according to Google)

1 Mar, 13 | by Claire Bower, Digital Comms Manager, @clairebower

Richard Robinson, Director at Google, kicked off this year’s Technology for Marketing and Advertising event with a keynote presentation on the ‘Future of Digital’.

Project Glass

He reeled off some impressive statistics relating to three main areas of development:

Pace

  • There are currently 2.4 billion users of the Internet worldwide. This figure was 1.8 billion 18 months ago and is expected to reach 5 billion by the end of the decade. He described this growth as the ‘democratisation of technology’. more…

Elsevier reveals new layout for Article of the Future

25 Jan, 13 | by Claire Bower, Digital Comms Manager, @clairebower

The Article of the Future project is Elsevier’s “never-ending quest to explore better ways to create and deliver the formal published record”.

In the latest phase of this ‘quest’, the project team have worked with more than 150 researchers, authors, publishers and editors to come up with multiple prototypes for a new article design, with each one tailored to a specific subject area.

Following previous changes to improve in-article navigation and readability, all ScienceDirect articles have now been transformed using an interactive HTML5 format. Click here to see one in action.

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Mendeley: reducing the lag in research impact analysis

9 Aug, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Mendeley, the free reference manager and academic social network, has released an Institutional Edition for research and impact analysis and signed up a number of leading academic establishments along the way.

Announced on Monday, Mendeley Institutional Edition (MIE) is a module developed to give librarians and heads of library insight into the way researchers work and use their library collection at document level. By offering the MIE to their end users, institutions can seemingly stimulate their productivity and gain real-time feedback on the usage of library content.

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Kinect: a surgical revolution?

27 Jun, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Following on from a previous post exploring video games in health care, one gaming technology in particular has generated a lot of interest in the past few months. Kinect, the motion sensing input device by Microsoft, enables users to control and interact with their computer without the need to touch a game controller.

Last month, Guy’s and St Thomas’ hospital began trials of a new device that uses a Kinect camera to sense body position. Just by moving his arms, a surgeon can consult and sort through medical images, such as CT scans or real-time X-rays, whilst operating.

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How to Get More Likes, Comments and Shares on Facebook

20 Jun, 12 | by Claire Bower, Digital Comms Manager, @clairebower

For those looking improve engagement with their Facebook posts, it seems that adding more pictures and speaking in the first person is a good place to start. Social media ‘scientist’ Dan Zarrella has tracked and analysed more than 1.3 million posts from the 10,000 most-liked Facebook pages. He has created an infographic (see below) showing what kind of posts perform best on Facebook in terms of likes, shares and comments.

Photos perform best across the board, followed by text and video, according to the data. News links bring in the lowest number of likes, shares and comments. In opposition to Twitter, posts with a high number of self-referential words such as “I” and “me” get more likes .  “It’s also important to be passionate, not neutral,” which means that both positive and negative posts tend to do well. more…

How does content “go viral” through social networks?

28 May, 12 | by Claire Bower, Digital Comms Manager, @clairebower

You may (or may not) have noticed that having blogged every Friday for over 2 years, there was a distinct lack of activity on the BMJ Web Development blog last week. Was I out enjoying the sunshine? Absolutely not. I was in the office researching the best time to disseminate blog posts on social media networks, of course.

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Key trends in the information-seeking behaviour of researchers

14 Jan, 11 | by Claire Bower, Digital Comms Manager, @clairebower

At the HighWire Publisher meeting in California this week, a number of key trends in research behaviour were revealed. The Libraries and Academic Research division of Stanford University has carried out 45 interviews to ascertain the information-seeking behaviours of its own researchers, with some enlightening results.

General patterns of behaviour
Many respondents described using “more automated” alerts to stay up-to-date with new material in their field of study. Some reported reading 5-10 journals per week. However, what is interesting is that users defined ‘reading a journal’ as simply browsing through an electronic table of contents or email alert, rather than scanning it from cover to cover. On these eTOCs, researchers would like to see greater annotation. Ideally, they pointed to the inclusion of ‘take home messages’ for each article, so that they might ascertain the suitability of the article to their needs before clicking through to the abstract.

“I don’t review journals, I search databases”. Researchers admitted to only swatting up on the current literature in their field when writing a specific paper or applying for a grant. Research is therefore often driven by necessity and not habit. “I read for a purpose, always with a goal”. This means that users are often missing out on discovery, browsing and serendipitous findings when working in online environments. Interviewees also felt that online journals were missing thematic connections. They reported that whilst these used to be present in print journals through editorial curation, the same context was not usually available through online journal sites.

Context
Context is key and was enthusiastically advocated as one of the major benefits of researching within an online environment. During a panel session at the conference, one researcher suggested that articles should be viewed as portals to greater information rather than the end product. The respondents would like to see more ‘similar articles’ and recommendations on particular topics, instead of browsing archives by issue or year, which would be an obvious benefit of semantic technology.

Annotation tools
Another panel member at the conference who participated in the study, argued that highlighting and annotating tools are imperative for researchers online and need to be as easy to use as in print. A great deal of time and effort is wasted on keeping track of what a researcher has read rather than exploring the subject matter. This process is multi-level, piecemeal and often involves individual systems with no interoperability. Kindle was offered as a solution to this problem. Not only can users add comments and highlighting to articles and ebooks, but they can then log-in to their account and pull off all of these notes into one central document. The device can also be used to see which sections of text other users are focusing on.

Discovery tools
PubMed was listed as the top discovery tool of choice. The second most popular was Web of Science, followed by Google Scholar (mentioned by a third of respondents), Wikipedia (to obtain initial overviews of new topics) and Google. One interviewee confided that they, “use Google to vacuum around the edges of the carpet”. Most databases only contain formal articles but researchers are sometimes eager to find additional context, and that is where Google comes into play.

Reading patterns
Unsurprisingly, there is a common tendency to print the PDF of an article when reading in-depth. On-screen reading is associated with retrieving snippets of information and following links, but many prefer to read significant chunks of text offline. Abstracts, figures, introductions, conclusions and subheadings were all identified as skimmers’ touchpoints. Supplemental data was regarded as important but inconvenient due to it’s fragmented and inconsistent nature. Some publishers, such as The Journal of Neuroscience, are getting rid of supplemental material completely. Their thinking is that if a figure is essential to the article body, it should embedded within the text and not tagged onto the side as an afterthought.

Conclusions
The researchers in this study were conservative towards change. They were only interested in new concepts that could significantly increase their productivity. HighWire highlighted a number of key areas for journal publishers to focus on:

  • Facilitate selection of what to read
  • Information extraction and skimming
  • Supplemental data management
  • Portable annotation
  • Integrated literature management

Publishers should be working with the tools researchers are using externally. To be in a position to fully achieve this, we should be investing more time in semantic technologies and initiatives such as data mining and linked data. The study is not yet complete so watch this space for updates in the coming year.

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