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Facebook News Feed: fewer memes and more high quality news content, please

13 Jan, 14 | by Claire Bower, Digital Comms Manager, @clairebower

In December 2013, Facebook changed the algorithm that determines which “stories” are visible on the News Feed. It seems that the social network has begun to prioritise content from sources that users engage with most. Some fear that content from a  ‘liked’ Facebook page will therefore become negligible if it does not engage its readers.

In fact, a week or so after Facebook made its changes, one social media marketing agency, Ignite, analyzed 689 posts from 21 brand pages. Ignite found that in just one week, the number of people who saw posts from those brands declined by 44% on average, “with some pages seeing declines as high as 88%.” more…

Why image is everything on social media

29 Nov, 13 | by Claire Bower, Digital Comms Manager, @clairebower

Social media marketing has evolved significantly over the past few years and keeping up with current trends can be crucial for success. One of the biggest changes we’ve seen is the shift towards image-centric marketing rather than traditional text.

According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners, which means that they digest information more easily by viewing an image than reading text. It’s hardly surprising, then, that image-based social networks such as Pinterest and Instagram are enjoying such high levels of user activity. Even academic journals, such as eLife and PeerJ, are opting for big photos and a clean, navigable design. Not to be left behind, more established social networks are now adapting their designs to meet these changing user needs.

more…

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