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Hack the BMJ on 6th & 7th July

31 May, 13 | by Claire Bower, Digital Comms Manager, @clairebower

Since 1840, BMJ has been a trusted voice in the development of improved healthcare. We are proud of our heritage but also believe in looking forward. Our objective remains to support medical professionals and organisations in continuously improving the delivery of quality healthcare. By sharing our information, analytical tools and technology during an upcoming hack day (6-7 July), BMJ seeks to help healthcare professionals and organisations improve the care they provide.

A crowd of people ready to start Hack the Government 2013 with Rewired State

What is a hack day?

A hack day (also known as a hackathon, hackfest or codefest) is an event in which computer programmers and others involved in software development, collaborate intensively on software projects. We’re working with Rewired State,  an organisation that runs hack days, and curates a network of more than 1,000 software developers and designers. Their clients include government bodies, large private companies, conferences and charities. They were behind National Hack the Government Day, currently in its fourth year. The first event was “the catalyst for the landmark site data.gov.uk and is widely acknowledged as the inspiration behind the UK government’s open data efforts.”

What are we looking for?

We’re inviting interested developers to focus on four categories:

1.   Digital Medical Students

Whether they’re in the lecture theatre or carrying out early rotations in A&E, what innovative applications could be built to create better doctors for our future healthcare needs?

2.   Create a ‘zero harm’ NHS

What could be done to prevent more unnecessary deaths, such as those seen at Mid Staff NHS Foundation Trust? There are 290 recommendations arising from the Francis report, which aims to create a ‘zero harm’ NHS.  Some recommendations have already been rejected or watered down in the government’s response. What innovative approaches can be used to kick start these recommendations, taking a radically different approach to traditional NHS technology procurement?

3.   Localise content through collaboration

Many developing countries look to westernised countries for the evidence on which to base their care. UK published materials, such as BMJ Best Practice, can provide healthcare professionals with a sound knowledge base but they need localisation to reflect not only differences in the prevalence of diseases but also in treatment options and how these treatments are delivered.

The challenge of localising content is significant. The cost of physical human translation is enormous and alongside the risk of mis­translating a key clinical concept or drug dose which could result in a loss of human life, to date it has not been considered commercially viable, if technically possible. Can crowdsourcing ever be applied to such a task, and if so, how would it work?

4.   Revolutionise the scholarly publishing process

The classical scholarly publishing model has not changed radically since the nineteenth century. A key criticism is the requirement to reduce years worth of research into a restrictive, text-based end product; the article of record. How could we capture more of the research process and enable collaboration before and after publication?

Logistics

Judges will also be announced soon.

This will be a two day hack, with overnight for those wanting it at Hub Westminster, London, on the weekend of 6th/7th July.

Intellectual Property Rights (IPRs) (subject to final confirmation): Content creators retain IPRs over original/hack day created code.

Code: Open-sourced with repositories publicly available encouraged.

Register for BMJ Hack Day >> 


Hack4ac – eLife

Also taking place on the Saturday is Hack4ac, which presents a great opportunity for collaboration over the two hack events. Hack4ac will focus on the journal and content side, and the BMJ hack day is going to focus on medical data and hacks that could help with front line patient support.

They have two goals:

  • Demonstrate the value of the CC-BY licence within academia. We are interested in supporting innovations around and on top of the literature.
  • Reach out to academics who are keen to learn or improve their programming skills to better their research. We’re especially interested in academics who have never coded before.

We are going to coordinate on the weekend of the event, and in the run-up to see if we can cross-fertilise ideas. We will be announcing a pub event in the run-up to the weekend so register above to receive updates.

Flipboard: a help or hindrance to publishers?

17 May, 13 | by Claire Bower, Digital Comms Manager, @clairebower

In the past month, almost 1 million new magazines have appeared on Apple’s iPad. Rather than heralding a long-awaited comeback from traditional publishers, nearly all of these collections of articles, photos and social-media updates are the handiwork of ‘armchair editors’, using a new tool from the social magazine app, Flipboard.

photo2

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Reaching digital natives with native advertising

12 Apr, 13 | by Claire Bower, Digital Comms Manager, @clairebower

In last week’s blog I looked at the innovative ways that publisher’s are monetising their products in the face of a shifting digital landscape. One of the most ground-breaking moves has come from Forbes Media, who opened up their content creation platform, not only to external authors but also to marketers and brands.

This idea of interweaving promotional content with both editorial and user-generated content (UGC) is central to a much larger concept gaining traction in the online advertising community; native advertising.

But what is it? One of the biggest advocates of native advertising is Dan Greenberg, CEO of Sharethrough (the agency that runs Forbes Media’s ‘Sponsored Stories’). When asked for a definition, Greenberg offers the following:

It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

For a more in depth discussion of Forbes’ collaboration with Sharethrough, take a look at the video below:

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“He who refuses to learn deserves extinction” – Guardian Changing Media Summit 2013

5 Apr, 13 | by Claire Bower, Digital Comms Manager, @clairebower

There were a number of key themes at this year’s Guardian Changing Media Summit — an annual conference which brings together a mixture of CEO and director level executives responsible for commercial, creative and digital strategies.

Most significantly, it was clear that publishers are beginning to see more opportunities than threats from digital technologies and much time was spent discussing the innovative monetisation of digital products.

Death of Journalism

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The Future of Digital (according to Google)

1 Mar, 13 | by Claire Bower, Digital Comms Manager, @clairebower

Richard Robinson, Director at Google, kicked off this year’s Technology for Marketing and Advertising event with a keynote presentation on the ‘Future of Digital’.

Project Glass

He reeled off some impressive statistics relating to three main areas of development:

Pace

  • There are currently 2.4 billion users of the Internet worldwide. This figure was 1.8 billion 18 months ago and is expected to reach 5 billion by the end of the decade. He described this growth as the ‘democratisation of technology’. more…

Vine: the next generation of animated GIF?

8 Feb, 13 | by Claire Bower, Digital Comms Manager, @clairebower

At the end of January, Twitter announced a new mobile service called Vine, which allows users to create and share looping videos.

“Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity,” the company said in an official blog post. “Now that you can easily capture motion and sound, we look forward to seeing what you create.”

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BrowZine: new iPad app taking academic libraries by storm

1 Feb, 13 | by Claire Bower, Digital Comms Manager, @clairebower

There seems to be a trend emerging amongst US academic libraries. The University of Florida is just one of many institutions trying out a new iPad app, free to students, that could make academic research a far less cumbersome experience.

Browsable Newsstand of Library's Journals | BrowZine iPad App ScreenshotSaved Journal Articles | BrowZine iPad App Screenshot

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Article-level metrics: which service to choose?

26 Oct, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Article-level metrics (or ALMs) were a hot topic at this week’s HighWire publisher meeting in Washington. (Highwire hosts both the BMJ and its stable of 42 specialist journals). From SAGE to eLife, publishers seem sold on the benefits of displaying additional context to articles, thereby enabling readers to assess their impact. These statistics range from traditional indicators, such as usage statistics and citations, to alternative values (or altmetrics) like mentions on Twitter and in the mainstream media.

So, what services are available to bring this information together in one simple interface? There are quite a few contenders in this area, including Plum Analytics, PLoS Article-Level Metrics application, Science Card, CitedIn and ReaderMeter. One system in particular has received a good deal of attention in the past few weeks; ImpactStory, a relaunched version of total-impact. It’s a free, open-source webapp that’s been built with financial help from the Sloan Foundation (and others) “to help researchers uncover data-driven stories about their broader impacts”.

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Mendeley: reducing the lag in research impact analysis

9 Aug, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Mendeley, the free reference manager and academic social network, has released an Institutional Edition for research and impact analysis and signed up a number of leading academic establishments along the way.

Announced on Monday, Mendeley Institutional Edition (MIE) is a module developed to give librarians and heads of library insight into the way researchers work and use their library collection at document level. By offering the MIE to their end users, institutions can seemingly stimulate their productivity and gain real-time feedback on the usage of library content.

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Will medical apps be to healthcare what ATMs are to banking?

2 Aug, 12 | by Claire Bower, Digital Comms Manager, @clairebower

The mass adoption of smartphones among physicians has not only triggered an explosion of medical apps targeted at healthcare providers, it has also encouraged an emerging trend of health and wellness apps aimed at empowering patients. In fact, there are thought to be 40,000 medical applications available for download on tablets and smartphones, with the market still in its infancy.

Medical apps enable users to monitor health and encourage patient wellness on a moment-to-moment basis, instead of only during occasional visits to the doctor’s surgery. Some even replace devices used in hospitals and doctor’s offices, such as glucometers and high-quality microscopes used by dermatologists to examine skin irregularities.

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