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iBeacons: a step forward in location based marketing?

21 Mar, 14 | by Claire Bower, Digital Comms Manager, @clairebower

Brands including WHSmith, Macy’s and Eat are using a new technology to deliver targeted messages to their customers’ mobile phones. ‘iBeacons‘ allow retailers to send discounts and offers straight to users who are in a specific location, without the need to open an app, scan a code or browse a website.

iBeacon

iBeacons use a Bluetooth connection to send data to mobile devices from stationary beacons. They use Bluetooth 4.0; a new format of Bluetooth that is built into many modern smartphones. The easiest way to understand how they work is to imagine them in terms of a traditional beacon: an object that sends a signal to communicate its location to those around it. As such, iBeacons only transmit small amounts of information from distances of between two inches to 50 metres.

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Technology predictions for 2014: wearables, branded content and smartphones everywhere

6 Jan, 14 | by Claire Bower, Digital Comms Manager, @clairebower

Predicting the future, especially in the dynamic world of Technology, is a risky business. However, it’s that time of year when the great and good cast caution to the wind and suggest key areas to watch in 2014. Here’s a round-up of the main themes to look out for.

Wearables

This is the big one. A survey for software firm Citrix showed that 91% of Americans are excited about gadgets you can wear – be they glasses, wristbands or clothing. 2014 promises smart-watch launches from Google and Apple, as well as a host of other tech accessories.

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Flipboard: a help or hindrance to publishers?

17 May, 13 | by Claire Bower, Digital Comms Manager, @clairebower

In the past month, almost 1 million new magazines have appeared on Apple’s iPad. Rather than heralding a long-awaited comeback from traditional publishers, nearly all of these collections of articles, photos and social-media updates are the handiwork of ‘armchair editors’, using a new tool from the social magazine app, Flipboard.

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Apple’s iWatch: Technology you can wear

15 Feb, 13 | by BMJ Group

The humble wristwatch, an invention of the early 20th century, looked set to be consigned to history as consumers dumped single function devices and switched to smartphones and tablets which tell the time alongside dozens of other applications.

But Apple is rumoured to have 100 engineers working on a curved glass wristwatch computer, heralding a new era of wearable technology  and arguably the most significant development since the digital watch first appeared in 1970.

Technology blogger Jason Perlow predicted that Apple’s “iWatch” would not be an autonomous computer but a “remote display and interaction unit for applications running on a smartphone.” In practice this could remove the need to dig deep into pockets and bags each time you are called, texted, or emailed.

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