Comments on: Inkling Habitat: reinventing the print press? http://blogs.bmj.com/bmj-journals-development-blog/2012/03/16/inkling-habitat-reinventing-the-print-press/ BMJ Web Development Blog Tue, 18 Jun 2013 15:42:48 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Dpayne http://blogs.bmj.com/bmj-journals-development-blog/2012/03/16/inkling-habitat-reinventing-the-print-press/comment-page-1/#comment-125 Dpayne Fri, 16 Mar 2012 15:30:00 +0000 http://blogs.bmj.com/bmj-journals-development-blog/?p=3044#comment-125 Claire, as a fellow conference delegate, I too found Inkling very exciting, particularly when its CEO showed us how Netter’s Atlas of Human Anatomy was “deconstructed” (his words) and then re-versioned for Inkling. You could zoom in, drill down, rotate. It looked lovely.

Yes, the “elephant in the room” (his words again) is that so much book-related content currently on the iPad is constrained by the fact that it was built for a printing press.

I’m sure products like Inkling will ultimately replace InDesign in digital publishing, and I his four tips for publishers gave us all food for thought:

1. Start building media-rich natively-digital content today
2. Build in-house skills around modern web technologies
3. Avoid bringing dying brands to digital as a revival tactic. Look to build new brands.
4. Acquire future-proof assets

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