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Google Currents: Flipboard competitor launched

27 Jan, 12 | by Claire Bower, Digital Comms Manager, @clairebower

Google have extended their content offering by launching a much-rumoured Flipboard competitor, Google Currents. It’s a new application for Android devices, iPads and iPhones, that lets you explore online magazines, blogs and news sites through a clean, touch-friendly interface.

Google have worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, The Guardian, Forbes, Saveur, PBS, Huffington Post, Popular Science and more. Content has been optimised specifically for smartphones and tablets, allowing users to navigate between words, pictures and video on large and small screens alike, even if you’re offline.

The app is broken into two main sections of content: Library and Trending. The former is where content from the publications you’ve opted to follow will show up , and the app will proactively download that content so you can read it offline.

The Trending tab displays the top stories across the web, broken down by category and drawn from a variety of sources. The default section is called simply ‘Top Stories’, and you can add additional topic-specific lists including Technology, Business, and World News.

To get started, simply download the app and choose the publications you want to subscribe to for free. You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions that you’re already following.

Google Currents is available for download in Android Market and the Apple App Store for US users.

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